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To make a soap or candle business successful, consider the following steps:

  1. Research the Market: Understand the demand for handmade soaps and candles in your target market. Research your competition to identify the gaps and unique selling points that set your business apart.

  2. Develop a Unique Value Proposition: Create unique products or offer a distinctive experience that differentiates your business from others. This could include using organic or locally sourced ingredients, incorporating unique scents or designs, or offering customized options.

  3. Create High-Quality Products: Invest in sourcing high-quality materials and ingredients for your soaps and candles. Ensure consistency in the production process and focus on product testing to maintain quality standards that customers can trust.

  4. Build Brand Identity: Develop a strong and consistent brand identity that reflects the values and aesthetics of your business. This includes designing an attractive logo, packaging, and labels, as well as establishing a strong online presence through a website and social media platforms.

  5. Establish an Online Presence: Create a professional website and utilize social media platforms like Instagram or Facebook to showcase your products. Use high-quality images, engaging captions, and customer testimonials to attract potential customers and build a loyal following.

  6. Engage with Customers: Interact with your customers through social media channels, email newsletters, or a blog. Share behind-the-scenes content, product updates, and engage in conversations to build a community around your brand.

  7. Offer Personalization and Customization: Provide options for customers to personalize or customize their soaps and candles. This could involve offering different scents, shapes, packaging options, or even allowing customers to create their own unique blends.

  8. Attend Fairs and Markets: Participate in fairs, markets, or craft shows to showcase your products to a wider audience. This also provides an opportunity to connect with potential customers and build brand awareness.

  9. Collaborate and Partner: Collaborate with other local businesses to cross-promote products or create gift packages. Partner with spas, boutiques, or gift shops to have your products displayed for sale.

  10. Provide Excellent Customer Service: Focus on providing exceptional customer service, including fast shipping, prompt responses to inquiries, and addressing customer concerns. Encourage customers to leave reviews and testimonials to build trust.

  11. Monitor and Adapt: Regularly review sales data, customer feedback, and market trends to optimize your product offerings. Adapt your strategies accordingly to stay relevant and meet the evolving needs of your target audience.

  12. Continually Innovate: Continually experiment with new product releases, scents, designs, or packaging to keep customers engaged and interested in your brand.

Remember, success in the soap and candle industry requires passion, creativity and constant dedication to ensure the unique attributes of your business are leveraged in a competitive market.

BBC One programme ‘Make It at ‘Market’ are now casting for Series 2 and looking for their next group of makers and crafters and we've been asked to share it with you.

The series follows makers who want to turn their craft into a fully fledged business and helps them get there with help from an established mentor in their field.

If you’re interested, email and the casting team can send you more information.

We hope that you've all had a lovely Mother's Day! We were hosting Portsmouth Spring Fair on Mother's Day and appreciate everyone who had decided to spend the afternoon with us.

We have another busy week ahead from lots of site viewings in the South East to both in-person and video meetings to attend before hosting the first Whiteley Spring Fair at Meadowside Leisure Centre this Saturday. This venue is located within the Whiteley Shopping Centre area.

Although this is what our usual week looks like - attending meetings, distributing advertisement, working full time behind the scenes and hosting events we are also always available to answer any queries you may have. At busy times when we receive up to 500 enquiries a week there may be a delay but we always strive to reply as soon as we are able to.

We don't usually discuss what we are up to as we are always extremely busy. The website receives up to 18k page views a month and also needs maintaining and updating on a regular basis. We are very grateful for the immense community of small businesses who are members of our website and who attend our events on a regular basis. We always strive to improve what we already do and support small local UK businesses.


Watch out for new and exciting events which will be added to our website shortly! Here is a small preview of what to expect this Saturday at Whiteley Spring Fair. We look forward to seeing you there. Entry is FREE.



Craft Fairs in Brighton Portsmouth Guildford - See all events

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